In Spring 2006 Bikeoff commissioned Bold Creative to visualise our research into bike theft perpetrator techniques. Consultation with cyclists (including victims of bike theft), the police and bike thieves enabled Bikeoff to identify the most common methods used by bike thieves to steel bikes – also how to avoid them. Bold Creative animated the research and “used narration from highly credible sources to demonstrate a real understanding of the problem to successfully communicate a variety of preventative techniques”
Bikeoff and our partners have used the film to communicate this research and inform cycling stakeholders of what they’re up against.

‘Know the Enemy’ has been screened at numerous cycling advocacy events, the London Architectural Biennale, London Bicycle Film Festival, London Design Week, Edinburgh International Film Festival and the Duke of Yorks Cinema, Brighton and Hove as part of the cities drive against cycle theft. The animation has since been distributed on DVD and virally via Bluetooth and the net.