With the implementation of the new Barclays Bike scheme, cyclists are sprouting around London. However so are street savvy promoters. Here is one instance where a bike has been stripped clean of its back fender and another example of a Camden bar taping over the stickers to promote their own venue.

The stickers weak bond will continue to be exploited until something is a; legislated or b; the sticker is improved

Photos: Phil Gyford, http://www.flickr.com/photos/philgyford/4927182335/

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A new twitter based game has been started by myLondonCycle using the new Barclays Cycle Hire program in London.

The game is built on the social community of Twitter and Barclays Cycle Hire users. The goal is to top the leaders table, as well as earning special badges.

If the user rides the same bike the most time then they will “rule the bike”. This means that bike is virtually “yours” until someone else beats you.

To play, the cyclist must “check-in” with a special tweet everytime they make a journey on the hire bike. The tweet should contain the #mlc hash tag followed by the individual id, which is found on the back of the bike.

Tags: gaming, london cycle hire, mylondoncycle, social network, twitter
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