Design Briefs > Design Briefs >
The Brief

You are asked to consider how design of cycling related products, infrastructure, schemes and services might contribute to reduced risk of cycle theft without compromising the ease and enjoyment of cycling and indeed make people want to cycle more!

You should address the needs of cyclists but also consider the roles, requirements and responses of other ‘actors’ relevant to your proposals. You could design a bike, a lock, a piece of cycle parking furniture, a parking environment, a combination of the above or some other innovative method of achieving the desired objective. Your solution may be ‘stand alone’ or somehow integrated into a larger system or strategy. Whilst you may submit developed proposals for one or more ‘items’ above, you should do so within the context of a broader system for use and explain this context within your submission.

You will be provided with design resources to help you highlight the important issues.

You are asked to explore the topic from your own perspective and to address a specific context of your choice. So what do the people you observe currently do with their bikes? How, with a little creative insight, could you create something that would make their lives better, easier, more efficient, more enjoyable? Innovation often comes from the edge rather than the obvious routes and this is what your observations and action research should uncover.