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You’re Better Off By Bike
This 40 second animated advertisement from TFL features a white painted bicycle ‘unpeeling’ from the roads and signs around London and are shown to experience a less costly freedom than that of London’s motorized traffic. The last scene is of a woman about to take her car when she sees one of the bike signs coming to rest, and so decides to take her bike too. It is a highly creative and well executed ad, that serves to inspire cycling.