back to chart
back to chartnext

Design Responses > About Schemes > Bicycle Advocacy & Community >
You’re Better Off By Bike

This 40 second animated advertisement from TFL features a white painted bicycle ‘unpeeling’ from the roads and signs around London and are shown to experience a less costly freedom than that of London’s motorized traffic. The last scene is of a woman about to take her car when she sees one of the bike signs coming to rest, and so decides to take her bike too. It is a highly creative and well executed ad, that serves to inspire cycling.

Useful References

©2008 // DESIGN AGAINST CRIME RESEARCH CENTRE // LONDON WC1B 4AP fully funded by the AHRC / EPSRC Designing for the 21st Century Initiative